Ainan-cho, located at the southernmost tip of Ehime Prefecture.
This region is fully blessed by nature. It borders Tsushima-cho in Uwajima City to the north and Kouchi Prefecture's Sukumo City to the east. It also overlooks the Pacific Ocean and its dancing Japan Current to the south, and faces the Bungo Channel to the west.
Within this environment, the sea bream are cultivated through their exposure to the tides, developing firm meat with the perfect about of fat. Appearance, flavor, and texture that could be right from nature! The meat is a bright and beatiful pink, and has a palatable freshness. The flavor is characterized by a lack of aftertaste and a refined sweetness.